What Are Private Label Rights? What is PLR?

So, what are private label rights? The short answer is that PLR is a way of thinking about how you can use products. Most people like to talk about the actual products… The content, the material, the product itself.

But, that is really is really the wrong way to think about private label rights. It’s about the rights you have. It’s about what you can
do with the products. It’s about ownership and flexibility.

The absolute best way to think about private label rights, in my opinion, is to look at the actual rights. You really must know the
exact rights you get when you buy resale rights (reseller rights) products and private label rights products.

To know your rights you should look for, or just directly ask for, a rights file. Let me show you what that looks like typically. Remember, this is just an example. There are many nuances.

[YES] Can be edited completely
[YES] Can claim full ownership
[YES] Can be added to paid membership sites
[YES] Can be packaged with other products
[YES] Can be sold
[YES] Can be broken into multiple chunks
[YES] Graphics and mini-site included
[YES] Can be offered through auction sites
[YES] Can be given to list subscribers
[NO] Can be given away on public download
[NO] Can sell Private Label Rights (PLR)

Let’s briefly look at what this example means. And remember, this is just one example of the rights you might have…

First, you can do many things with this product. You have many rights including the right to package, edit, sell and generally use the product in just about any way.

Second, there are some clear restrictions here. You cannot make this product available to the public for free. You need to sell it or
otherwise change or alter it before making it available for free or for sale. The other thing is that you cannot pass the PLR rights along to any customers.

Now, as you can imagine, there are many combinations here. You can give many rights when selling private label rights. And, you can get many rights when buying PLR. And of course, vice versa.

This complexity usually fools people when trying to figure out “What are private label rights?” PLR can be simple if you go through each of the rights, step by step. Now you have a pretty good idea what to expect. And, importantly, if you don’t have the rights, you can now ask for clarification from the seller. If you don’t get good answers… you should run away.

One last thing… if you understand these rights then you gain a real understanding of the value of private label rights. It’s the rights the really boost the bottom line value of PLR.