True story.

And since that day I’ve been affected by the lazy gene. So when it comes to words like work and rewrite, etc it makes me shutter. So here is how I do a majority of the PLR reworking.

I outsource it.

Seriously – why am I going waste my time working on packages when I can get several people to do the work for me for pennies on the dollar. I’ve had a bunch of things done for me – transcripts, writing, video, editing, etc for less than $3 an hour.

So what I do it look at a PLR package and think about how I would like to look. A new cover, a new name, a few new and additional documents, tools, etc.

Then I head over to an outsourcing place (odesk, elance, etc) and get to work hiring people.

A new DVD type graphic cover with a new name – $15

Transcriptions of audio or video – $2.22 an hour

A quick start guide – $20-30 tops

Then what I would do is this. Get a written document and sell it for dirt cheap on a forum. Think about it – use the low perceived value against the buyer. They aren’t expecting much so you charge dirt cheap prices for it ($7 or less).

Then have an upsell or a one time offer that adds them the total package which is mostly the original PLR package or slightly rewritten.

So you have a rewritten PLR package as a front end and best of all it is totally done for you.

The other thing I do with PLR is take it big and make it small (also something I have been cursed with). Meaning that if you have a mega package of PLR on a topic why not take it and reduce the total size on content.

Most people I know want is a single solution to a single problem. So instead of some mega Twitter on Crack product – why not solve a single problem – like how to get more followers. You can charge less for the package and once they are interested in a single part of the solution – they’ll want more and more and more.

Also because of the lower price it makes it more of an impulse purchase and cheaper than a mega course.

Here’s all you do…

Step 1.) Read a sentence from the private label rights content you wish to re-write.
Step 2.) Paraphrase the sentence as if you were teaching the content to someone else.

Since you’re using private label rights content, you don’t need to provide a source. It’s like it came from your own brain. YOU get all of the credit. Let me give you an example of how I might re-write a sentence from private label rights content. Here’s an example:

Original: “The advantage of online classes is that you can study in your own time and at your own pace.”

My version: “Online classes are superior because you can study at the rate that is most comfortable to you.”

It took approximately 10 seconds to re-write this sentence. By going through each sentence, one at a time, at a consistent pace, you’ll be able to re-write a PLR article to be virtually 100% original in a fraction of the time as it would take to write an entire article from scratch.

Keep in mind this is just one of the many private label rights re-writing methods that we know…and, in fact, it’s one of the slowest. But, most importantly, it works…and isn’t that what you’re looking for?

If you’re interested in getting advanced level training, check out John’s Private Label Rights Training Sessions.

People fail because they fail to take action. Seriously, how many times have you had a good idea and then sat on it and done nothing with it. I’ve done it a hundred times at least so you’re not alone.

Remember the free PLR blog? Did you go out and find a free PLR, repurpose it and give it away like I suggested? I doubt it, and you’re not alone.

Look when John and I talked about PLR I didn’t just sit on it – in fact I setup a membership site and repurposed 2 PLR products within a few days of our talk. Why? Because I know to get anything in life you have to … take action.

Here is what I did with both of the PLR products. I read them twice and anytime I had a feeling or something spoke to me I highlighted it. Then at the end of the reports I took what spoke to me and turned the 50 page report into a 10 page no fluff one. And I did it instantly. Seriously, one was at 2:30 in the morning, the other at 8 o’clock at night.

In fact most of the time when desire hits me I stop what I am doing and take action until it is done. Simple I know but a lot of people don’t do it. So here is my suggestion – find a PLR you are interested in, read it over, take out the guts and make it into a no fluff report. Or what about that PLR you wanted to turn into something else? Stop thinking and start … taking action.

Don’t be like me, don’t let PLR stuff collect virtual dust. Stop dreaming, start doing.

1.) Overinvesting in Private Label Rights. When I first started out, I scooped up a LOT of private label rights products, both free and premium. After a while, I had too many piled up…I got “analysis paralysis” and became overwhelmed by the amount of PLR I had acquired. So, as many newer marketers do, I let them build up…and for a while, that caused me to fail with private label rights.

2.) Underinvesting in Private Label Rights. As I mentioned in my post yesterday, using free private label rights products really slowed down the growth of my business. Even if you invest a small amount in premium PLR, the return on investment will be ten to hundred-fold, provided you find good private label rights content.

3.) Lack of focus. Once I figured out that I should be exploiting the private label rights products that I had let build up, I began to throw up what were essentially virtual malls of content. I had products on every topic under the sun in these little virtual malls…and I did make a few sales. However, the real key is to FOCUS on one single market, dominate it, and then move on to the next one.

4.) Not re-writing the PLR. In addition to throwing up the products on those virtual mall websites, I made the huge mistake of not re-writing the titles of my products and not adding extra “mojo” to the products. This de-valued all of the products…I was underselling myself. I could have made so much more if I made them unique.

5.) Not creating a new e-cover. A lot of PLR products come with digital graphic covers, but most of them flat out suck. Plus, if you’ve re-written the title of your PLR product (as you should!) then you need a new e-cover anyway. It’s well worth the time and money investment.

6.) Not having timelines to use PLR. As I’ve become smarter about exploiting private label rights products, I always have a specific timeline in which I promise to use the PLR, and a specific purpose. Rather than purchasing it for the sake of using it later, or because it’s a “good deal,” I’m looking to implement it into some of my existing marketing funnels, or as their own easy, high-profit funnels.

There’s good news, though…if you invest properly, focus, re-write and set timelines for yourself, using private label rights products can launch your business to the next level. Literally.

Before I begin, let me explain what private label rights actually are…

Sometimes, when people create a product, rather than selling it on the market, they decide to sell the rights to the product. These rights can come in many different forms…

Resale Rights / Resell Rights (RR): You have the rights to sell or give away the article, product, text, video or other product as-is, with no modifications allowed. You do not have the right to pass on the resell rights or resale rights to anyone else.

Master Resale Rights / Master Resell Rights (MRR): Again, you have the rights to sell and give away the content as long as you don’t modify it in any way. However, you also have the right to sell the resell rights or resale rights to others.

Private Label Rights (PLR): This is the ultimate form of resell rights. You have the rights to modify or break up and sell or give away the content as you wish. In some cases, you may sell the private label rights to others – in others, you may not. When you purchase the rights, it will typically give you specific instructions on what you may and may not do with the content.

As you can tell, PLR content offers the most freedom…which means that you’ll be able to use it anyway that you’d like.

Over the next few days, I’m going to show you exactly how to start taking private label rights content and making a killing with it. Stay tuned.

Where was I, oh yes PLR. I really don’t know much about PLR to be honest. Seriously I’ve heard about them, hell I’ve even bought a few (like 500 or so) but for me my experience is limited to “click here to buy this PLR”

The biggest problem I have with PLR is this:

1.       What to buy? I mean how do I know if it is crap or not? What are some warning signs that might let me know beforehand that I am about to waste a day’s wage (about 3 bucks) on the secrets of hamster raising PLR?

2.       What to do with it? Do I just throw it out there unedited (bad idea btw), do I totally redo it, do I just take the best parts and throw away the rest?

3.       What can I do with it? Can I edit it totally, remake it into a video, a membership site, something else?

So over the next couple of blog post I am going to try and sort it out for me and you. Make no mistake – John and Matt are the experts, I am just an average guy who wants to get involved and use PLR but has no clue or idea how to.

With that in mind I asked John to sit down with me and explain some stuff about PLR to me. And boy did he. Seriously, I went from a guy who knew jack crap about PLR to actually making not one, but two different PLR products in under 2 hours. I took action with just one of those products and made close to $70 in two days with it. Not bad for the 99 cents I paid for it. More on this later though.

Back to PLR. PLR to me is standing on the shoulders of giants and a great way to get intel on different market places. Seriously, if there is a PLR about a topic I’d guess there is a market willing to buy that product to go along with it. So instead of having to go and spends days and hours searching for market places I could take a PLR product and not only learn about the market but become an instant expert and a published author (that has a nice ring to it) as well.

The other thing PLR is to me is research. Know how most books are written – take 3 books on any subject, take out the best info of each of them, and then add your own personal touch along with the best info and faster than you can say Shamwow you’re an author with a new book. Now why I don’t suggest you do that – it has been done and truth be told taking the meat of the PLR is a great way to put out your first PLR product.

So there you have it – what I think PLR is – it’s research on a topic, a niche finder – one that buys products btw, and gives you the ability to enter that niche and become an expert pretty quickly.

But, that is really is really the wrong way to think about private label rights. It’s about the rights you have. It’s about what you can
do with the products. It’s about ownership and flexibility.

The absolute best way to think about private label rights, in my opinion, is to look at the actual rights. You really must know the
exact rights you get when you buy resale rights (reseller rights) products and private label rights products.

To know your rights you should look for, or just directly ask for, a rights file. Let me show you what that looks like typically. Remember, this is just an example. There are many nuances.

[YES] Can be edited completely
[YES] Can claim full ownership
[YES] Can be added to paid membership sites
[YES] Can be packaged with other products
[YES] Can be sold
[YES] Can be broken into multiple chunks
[YES] Graphics and mini-site included
[YES] Can be offered through auction sites
[YES] Can be given to list subscribers
[NO] Can be given away on public download
[NO] Can sell Private Label Rights (PLR)

Let’s briefly look at what this example means. And remember, this is just one example of the rights you might have…

First, you can do many things with this product. You have many rights including the right to package, edit, sell and generally use the product in just about any way.

Second, there are some clear restrictions here. You cannot make this product available to the public for free. You need to sell it or
otherwise change or alter it before making it available for free or for sale. The other thing is that you cannot pass the PLR rights along to any customers.

Now, as you can imagine, there are many combinations here. You can give many rights when selling private label rights. And, you can get many rights when buying PLR. And of course, vice versa.

This complexity usually fools people when trying to figure out “What are private label rights?” PLR can be simple if you go through each of the rights, step by step. Now you have a pretty good idea what to expect. And, importantly, if you don’t have the rights, you can now ask for clarification from the seller. If you don’t get good answers… you should run away.

One last thing… if you understand these rights then you gain a real understanding of the value of private label rights. It’s the rights the really boost the bottom line value of PLR.