Here’s all you do…

Step 1.) Read a sentence from the private label rights content you wish to re-write.
Step 2.) Paraphrase the sentence as if you were teaching the content to someone else.

Since you’re using private label rights content, you don’t need to provide a source. It’s like it came from your own brain. YOU get all of the credit. Let me give you an example of how I might re-write a sentence from private label rights content. Here’s an example:

Original: “The advantage of online classes is that you can study in your own time and at your own pace.”

My version: “Online classes are superior because you can study at the rate that is most comfortable to you.”

It took approximately 10 seconds to re-write this sentence. By going through each sentence, one at a time, at a consistent pace, you’ll be able to re-write a PLR article to be virtually 100% original in a fraction of the time as it would take to write an entire article from scratch.

Keep in mind this is just one of the many private label rights re-writing methods that we know…and, in fact, it’s one of the slowest. But, most importantly, it works…and isn’t that what you’re looking for?

If you’re interested in getting advanced level training, check out John’s Private Label Rights Training Sessions.

Well, I’m going to give you some great advice about buying private label rights content that you won’t hear any other place. And, it’s really simple.

It’s kind of an old tactic. It’s like buying anything else. What you do is talk to your friends…

What you do is take advantage of the work that someone else has done. If someone else has already found a great source of PLR why not follow along? It’s the true power of word of mouth.

Whenever I need to buy PLR articles in a new niche, I just ask my brother if he’s got any recommendations. If he does, my next steps are easy. I just take action.

And it goes the other way. If he needs help finding private label rights articles and ebooks in some market, he’ll go ahead and ask me. It works great.

This basic “system” works because it’s built on trust. If you have trust and respect, then making smart choices about PLR is an easy thing.

By the way, if your looking for my highest recommendation the be  sure to check out the Simple PLR Club. The great thing about this club is that it’s done by the Rhodes Brothers, but you also get sales letters along with products. It’s about as “turnkey” as you can get.

In any event, I encourage you to ask other smart people what they are doing. The approach works… It’s saved me hundreds of dollars. Even better, it’s made me thousands of dollars.

Step 1.) Find a high-traffic niche with a lot of interest. You can verify that a niche has interest by searching for a related niche forum in Google and seeing how active it is. If there are over 1,000 posts per day to the forum, then it’s active. The more posts, the better.

Step 2.) Look at other memberships in your niche market. What kind of products and services are they offering? Look for a gap in the market. e.g., are memberships $20 or more per month in your niche, typically? Create a low-priced, but high-quality $4.95 per month membership instead.

Step 3.) Write up a quick sales page. There are a million ways to do this, but you just need to study the swipe copy of the “big guys”…see what they do, and try to imitate (but never plagiarize)…just look at the “intent” behind the copy. Offer a free trial to really get members joining.

Step 4.) Using a e-mail autoresponder like AWeber, break your PLR content into 5 to 10 page chunks and give them away every week automatically via your autoresponder (click here if you do not have any PLR content, yet). When someone purchases and joins your membership, they are led to an opt-in form, sign up, and all membership content is automatically delivered via e-mail.

Step 5.) Drive easy, quick traffic using Google Adwords. Advertise that you’re offering a free 30-day trial. You’ll get targeted hits that are expecting to get limited-time access.

Using private label rights content as membership site content – especially if it’s delivered automatically – is really easy. It’s cash in the bank.

But what are you going to talk about during those years and keep people interested and paying you money?

Sure you may know some great stuff and be able to teach at the beginning but what about year 3?

That is why I love PLR. Look you can’t be everything to everyone. No matter how much you know, people want more and more. So using PLR can really help give your customers new information that they want and the money that you want. It’s a win-win really.

Now the next thing you’re thinking is what about Google or someone else noticing. That’s the great thing about membership sites and PLR – it is private. So they never see it. In fact here is a dirty little secret … 80% of the membership sites out there use PLR on a normal basis.

They have to because people’s ability to consume is much greater than your ability to produce.

So how do you do it? Well there are a lot of ways but I am just going to share one with you because it is what I would do.

I would take whatever the PLR package is and digest it all. Then I’d take that information and make a quick start guide that would be as original as possible and that would be my lead in product to sell people the membership site.

Inside the membership site would be a collection or PLR and original content. I’d set it all up for weekly emails through an autoresponder (I use aweber) so it could be as hands off as possible. Add more PLR – get more content – make some of it original if possible. Rinse and repeat.

This isn’t an evil or “black hat” use of private label rights. Look, it’s never a good idea to play with fire that way. You will get burned.

The secret I’m going to reveal is completely honest. It’s smart. And, it’s proven to work again and again.

I need to start here:

Most PLR content is just rehashed garbage. And, most people just take PLR articles, for example, and paste them on different web sites. No changes, no modification. It’s such a waste of time and energy.

I’m all for being lazy, but it pays huge bucks to make even the smallest changes to your PLR ebooks and PLR articles. Small changes, big results.

But making changes — well, that’s not my secret. Here’s what you need to know…

Google will never care what you’re doing if your content is private. If you’re got any security in place (e.g., username and password) then Google’s going to KEEP OUT. At least most of the time…

This might seem “lame” but think about it. You have the ability to post anything you want inside a membership and Google will not penalize you. EzineArticles won’t care. In fact, the only people who will care… are your membership members.

That’s cool. It means that even if your private label rights products are being used by a ton of people, if your customers have never seen that PLR, you are in great shape. No penalties. No issues. No worries. PLR to the rescue!

Just imagine taking a private label rights report, chopping it into parts, dumping it into an autoresponder and adding a payment system on top. And, maybe a dash of extra security. Voila! You have a membership site.

~ John

Anyway.

I always thought any old PLR was toxic but I am really surprised it isn’t in most cases because, lets be honest, 95% of the people out there aren’t doing crap with their PLR.

So what makes it toxic – well, idiots do.

Seriously, some lazy people buy PLR, throw up a page and then put it out to the world. Problem is they don’t change anything with it – in fact some people can’t even be bothered to put their name on it.

So as a result you try to do something with PLR and they have ruined it for you.

How do you prevent this? With a little research.

John and Matt taught me a cool trick to take part of a sales letter or the main package and do a Google search with it. It will show you if it is already out in the world and who is using it where.

Don’t freak if you find it out there. It happens.

All you have to do is decide if you want to put in the work to repurpose the PLR and once you decide to do that, then just get to work. It ain’t rocket surgery.

And it doesn’t take years, only months (maybe even quicker). Want to know a shortcut? Actually put the stuff into action and report on your findings. Think about it – I’m a book worm who has read everything there is on twitter. You’re a guy or gal who has only had a few things on twitter but you actually put it into use. So you see what works, what doesn’t etc.

Now I put out a product and talk only about what is in the book, then you come along and blow me out of the water because you have what most of want in life – PROOF it works. There is nothing better in this world than PROOF something works and apples to apples you’ll kick my butt every time.

So now you have info, you have proof it works, now you just start telling people about your knowledge and experience. In forums, in writing (which you can use PLR to help with), anywhere and everywhere you can tell people you are an expert because you are.

How do you think anyone else becomes an expert? They learn, they do, they find out what works and tell others about it. PLR just helps cut down the learning curve. You could get 3 PLR packages and within a weekend learn more about any topic you want.

So now you have the knowledge, now you need to take action with it.

Then I tried a few different PLR membership sites but most of them were heavy on promise, light on content, etc. Finally I got tired of it all and did what Dr. Phil would recommend – ask the expert. So when I hooked up with John and Matt I had to ask – where do you guys get your PLR… cause all I am getting is rejects?

While they wouldn’t give me their source (not enough drinking I guess) Matt and John did tell me some great ways to ensure the PLR package I buy next is quality and not crap.

The first thing they told me was to look at the total package including the sales letter. Instead of just glossing over it, I actually took the time to read it. It makes sense because if it is a good outline or it makes me want to buy then chances are it will make others do the same.

Then they told me to contact the seller and request a sample or a peak inside. Again, you can overdo this, but if you are establishing a relationship with a new seller it might not be a bad idea to ask them to see a part of the package to ensure it is what you are looking for.

So quick recap – 1. Ask the experts who they use to get good quality PLR.

2. Read the sales letter for the product and if it makes you want to buy chances are others will want to as well.

3. If the seller is willing, get a review copy of the PLR package to ensure it contains what you need. Only do this if you’re serious about buying it and having an ongoing relationship with the seller.

My last tip is one for me when it comes to buying PLR is this – look for upper end PLR. Meaning stuff that already has video or audio or both for you along with a kick butt graphics package. That way you can always go down (transcripts, fast action guides, etc) instead of having to invest hours in audio and video production.

Watch this video on the true value of private label rights.

First, high quality private label rights products are well organized. Someone has spent time organizing and categorizing content. This structure is very valuable. An example is a table of contents in an ebook.

Second, excellent PLR is easy to re-use and re-structure and re-write. When someone else has done a good job with a product, it’s much easier to make that product fresh and brand spanking new.

Third, you want to leverage content and brainpower. You don’t want to have to edit and proofread for lame problems. So, high quality PLR won’t have basic grammar and spelling problems. It’ll be crisp and clean, and ready to exploit.

Here’s a very clear 5 minute video explaining these concepts. This is a “live” example for you. I clearly explain the true value of private label rights so there’s no ambiguity. Anyone can follow along!

1.) Overinvesting in Private Label Rights. When I first started out, I scooped up a LOT of private label rights products, both free and premium. After a while, I had too many piled up…I got “analysis paralysis” and became overwhelmed by the amount of PLR I had acquired. So, as many newer marketers do, I let them build up…and for a while, that caused me to fail with private label rights.

2.) Underinvesting in Private Label Rights. As I mentioned in my post yesterday, using free private label rights products really slowed down the growth of my business. Even if you invest a small amount in premium PLR, the return on investment will be ten to hundred-fold, provided you find good private label rights content.

3.) Lack of focus. Once I figured out that I should be exploiting the private label rights products that I had let build up, I began to throw up what were essentially virtual malls of content. I had products on every topic under the sun in these little virtual malls…and I did make a few sales. However, the real key is to FOCUS on one single market, dominate it, and then move on to the next one.

4.) Not re-writing the PLR. In addition to throwing up the products on those virtual mall websites, I made the huge mistake of not re-writing the titles of my products and not adding extra “mojo” to the products. This de-valued all of the products…I was underselling myself. I could have made so much more if I made them unique.

5.) Not creating a new e-cover. A lot of PLR products come with digital graphic covers, but most of them flat out suck. Plus, if you’ve re-written the title of your PLR product (as you should!) then you need a new e-cover anyway. It’s well worth the time and money investment.

6.) Not having timelines to use PLR. As I’ve become smarter about exploiting private label rights products, I always have a specific timeline in which I promise to use the PLR, and a specific purpose. Rather than purchasing it for the sake of using it later, or because it’s a “good deal,” I’m looking to implement it into some of my existing marketing funnels, or as their own easy, high-profit funnels.

There’s good news, though…if you invest properly, focus, re-write and set timelines for yourself, using private label rights products can launch your business to the next level. Literally.