True story.

And since that day I’ve been affected by the lazy gene. So when it comes to words like work and rewrite, etc it makes me shutter. So here is how I do a majority of the PLR reworking.

I outsource it.

Seriously – why am I going waste my time working on packages when I can get several people to do the work for me for pennies on the dollar. I’ve had a bunch of things done for me – transcripts, writing, video, editing, etc for less than $3 an hour.

So what I do it look at a PLR package and think about how I would like to look. A new cover, a new name, a few new and additional documents, tools, etc.

Then I head over to an outsourcing place (odesk, elance, etc) and get to work hiring people.

A new DVD type graphic cover with a new name – $15

Transcriptions of audio or video – $2.22 an hour

A quick start guide – $20-30 tops

Then what I would do is this. Get a written document and sell it for dirt cheap on a forum. Think about it – use the low perceived value against the buyer. They aren’t expecting much so you charge dirt cheap prices for it ($7 or less).

Then have an upsell or a one time offer that adds them the total package which is mostly the original PLR package or slightly rewritten.

So you have a rewritten PLR package as a front end and best of all it is totally done for you.

The other thing I do with PLR is take it big and make it small (also something I have been cursed with). Meaning that if you have a mega package of PLR on a topic why not take it and reduce the total size on content.

Most people I know want is a single solution to a single problem. So instead of some mega Twitter on Crack product – why not solve a single problem – like how to get more followers. You can charge less for the package and once they are interested in a single part of the solution – they’ll want more and more and more.

Also because of the lower price it makes it more of an impulse purchase and cheaper than a mega course.

Here’s all you do…

Step 1.) Read a sentence from the private label rights content you wish to re-write.
Step 2.) Paraphrase the sentence as if you were teaching the content to someone else.

Since you’re using private label rights content, you don’t need to provide a source. It’s like it came from your own brain. YOU get all of the credit. Let me give you an example of how I might re-write a sentence from private label rights content. Here’s an example:

Original: “The advantage of online classes is that you can study in your own time and at your own pace.”

My version: “Online classes are superior because you can study at the rate that is most comfortable to you.”

It took approximately 10 seconds to re-write this sentence. By going through each sentence, one at a time, at a consistent pace, you’ll be able to re-write a PLR article to be virtually 100% original in a fraction of the time as it would take to write an entire article from scratch.

Keep in mind this is just one of the many private label rights re-writing methods that we know…and, in fact, it’s one of the slowest. But, most importantly, it works…and isn’t that what you’re looking for?

If you’re interested in getting advanced level training, check out John’s Private Label Rights Training Sessions.

Step 1.) Find a high-traffic niche with a lot of interest. You can verify that a niche has interest by searching for a related niche forum in Google and seeing how active it is. If there are over 1,000 posts per day to the forum, then it’s active. The more posts, the better.

Step 2.) Look at other memberships in your niche market. What kind of products and services are they offering? Look for a gap in the market. e.g., are memberships $20 or more per month in your niche, typically? Create a low-priced, but high-quality $4.95 per month membership instead.

Step 3.) Write up a quick sales page. There are a million ways to do this, but you just need to study the swipe copy of the “big guys”…see what they do, and try to imitate (but never plagiarize)…just look at the “intent” behind the copy. Offer a free trial to really get members joining.

Step 4.) Using a e-mail autoresponder like AWeber, break your PLR content into 5 to 10 page chunks and give them away every week automatically via your autoresponder (click here if you do not have any PLR content, yet). When someone purchases and joins your membership, they are led to an opt-in form, sign up, and all membership content is automatically delivered via e-mail.

Step 5.) Drive easy, quick traffic using Google Adwords. Advertise that you’re offering a free 30-day trial. You’ll get targeted hits that are expecting to get limited-time access.

Using private label rights content as membership site content – especially if it’s delivered automatically – is really easy. It’s cash in the bank.

People fail because they fail to take action. Seriously, how many times have you had a good idea and then sat on it and done nothing with it. I’ve done it a hundred times at least so you’re not alone.

Remember the free PLR blog? Did you go out and find a free PLR, repurpose it and give it away like I suggested? I doubt it, and you’re not alone.

Look when John and I talked about PLR I didn’t just sit on it – in fact I setup a membership site and repurposed 2 PLR products within a few days of our talk. Why? Because I know to get anything in life you have to … take action.

Here is what I did with both of the PLR products. I read them twice and anytime I had a feeling or something spoke to me I highlighted it. Then at the end of the reports I took what spoke to me and turned the 50 page report into a 10 page no fluff one. And I did it instantly. Seriously, one was at 2:30 in the morning, the other at 8 o’clock at night.

In fact most of the time when desire hits me I stop what I am doing and take action until it is done. Simple I know but a lot of people don’t do it. So here is my suggestion – find a PLR you are interested in, read it over, take out the guts and make it into a no fluff report. Or what about that PLR you wanted to turn into something else? Stop thinking and start … taking action.

Don’t be like me, don’t let PLR stuff collect virtual dust. Stop dreaming, start doing.

1.) Overinvesting in Private Label Rights. When I first started out, I scooped up a LOT of private label rights products, both free and premium. After a while, I had too many piled up…I got “analysis paralysis” and became overwhelmed by the amount of PLR I had acquired. So, as many newer marketers do, I let them build up…and for a while, that caused me to fail with private label rights.

2.) Underinvesting in Private Label Rights. As I mentioned in my post yesterday, using free private label rights products really slowed down the growth of my business. Even if you invest a small amount in premium PLR, the return on investment will be ten to hundred-fold, provided you find good private label rights content.

3.) Lack of focus. Once I figured out that I should be exploiting the private label rights products that I had let build up, I began to throw up what were essentially virtual malls of content. I had products on every topic under the sun in these little virtual malls…and I did make a few sales. However, the real key is to FOCUS on one single market, dominate it, and then move on to the next one.

4.) Not re-writing the PLR. In addition to throwing up the products on those virtual mall websites, I made the huge mistake of not re-writing the titles of my products and not adding extra “mojo” to the products. This de-valued all of the products…I was underselling myself. I could have made so much more if I made them unique.

5.) Not creating a new e-cover. A lot of PLR products come with digital graphic covers, but most of them flat out suck. Plus, if you’ve re-written the title of your PLR product (as you should!) then you need a new e-cover anyway. It’s well worth the time and money investment.

6.) Not having timelines to use PLR. As I’ve become smarter about exploiting private label rights products, I always have a specific timeline in which I promise to use the PLR, and a specific purpose. Rather than purchasing it for the sake of using it later, or because it’s a “good deal,” I’m looking to implement it into some of my existing marketing funnels, or as their own easy, high-profit funnels.

There’s good news, though…if you invest properly, focus, re-write and set timelines for yourself, using private label rights products can launch your business to the next level. Literally.

So, I started creating marketing funnels around these free private label rights products…and, as I expected, I did see some sales…

…just not NEARLY as many as I could have.

You see, I did as I planned. I “played” the whole game. I took the profit from those Private Label Rights products and reinvested them into giant marketing systems, advertising, software, and more. Everything an internet business would need to become a super-charged website.

But, my profits didn’t grow. Not one penny. I was crushed.

I had to investigate…

After surveying our prospects, we found out that they REALLY wanted the information that we had to offer, but just not in the *form* that we were offering it.

In other words, they wanted the course to be quick, easy, simple to use, yet comprehensive at the same time. That made it clear to us. We absolutely had to reinvest in premium Private Label Rights.

The “free” PLR just wasn’t cutting it for our customers. We had…

* A higher refund rate
* A lower amount of returning customers
* A lower conversion rate on the sales page
* A less responsive e-mail list

Note: We WERE still making a profit…but we were selling ourselves short. Your profit margin is MUCH, MUCH higher when you use premium PLR products.

Why?

You can start to charge a LOT more for your products. You can combine them into high-end super packages (even DVD sets) and market the bejesus out of them.

Rather than making $500-$1,000 every month on free PLR products, we should have been making $5,000 or more…easily. We stifled the growth of our company simply because we chose not to invest a few dollars in our business – not a smart move.

Don’t do the same in your business. Invest wisely in high-quality Private Label Rights products. (See my previous posts about how to pick out high quality PLR products.)

In fact that is something to remember about PLR in general – 95% of your competition isn’t because they are paralyzed by fear and inaction like most people who buy PLR are. But this is about Free PLR and what to do with it.

Here is what I would do – use it as a learning tool. Seriously, play around with it. If it is decent, take the meat of the report and repurpose it into something else. If you want to practice turning a report into an audio or a video then this would be a great way to get started. What about breaking the report up and making a blog or autoresponder with it?

Once you do that what is step 2? Give it away. Seriously, back when I was in the military we use to host a monthly free meal of all the base singles. I’d get the task of asking them how they liked the meal and we’d always have one or two people complain about this or that.

My response? We’ll since you didn’t like the meal I’ll give you your money back.

It quickly sunk in that they couldn’t/shouldn’t complain about something they got for free.

So take that report and give it away. Build a list of followers with it, share it with those in need, hell burn it for heat in the winter. This is about the process and the system of repurposing PLR, not to get rich.

Take the free PLR, repurpose it and give it away to others. That’s what I would do with Free PLR.