Here’s all you do…

Step 1.) Read a sentence from the private label rights content you wish to re-write.
Step 2.) Paraphrase the sentence as if you were teaching the content to someone else.

Since you’re using private label rights content, you don’t need to provide a source. It’s like it came from your own brain. YOU get all of the credit. Let me give you an example of how I might re-write a sentence from private label rights content. Here’s an example:

Original: “The advantage of online classes is that you can study in your own time and at your own pace.”

My version: “Online classes are superior because you can study at the rate that is most comfortable to you.”

It took approximately 10 seconds to re-write this sentence. By going through each sentence, one at a time, at a consistent pace, you’ll be able to re-write a PLR article to be virtually 100% original in a fraction of the time as it would take to write an entire article from scratch.

Keep in mind this is just one of the many private label rights re-writing methods that we know…and, in fact, it’s one of the slowest. But, most importantly, it works…and isn’t that what you’re looking for?

If you’re interested in getting advanced level training, check out John’s Private Label Rights Training Sessions.

People fail because they fail to take action. Seriously, how many times have you had a good idea and then sat on it and done nothing with it. I’ve done it a hundred times at least so you’re not alone.

Remember the free PLR blog? Did you go out and find a free PLR, repurpose it and give it away like I suggested? I doubt it, and you’re not alone.

Look when John and I talked about PLR I didn’t just sit on it – in fact I setup a membership site and repurposed 2 PLR products within a few days of our talk. Why? Because I know to get anything in life you have to … take action.

Here is what I did with both of the PLR products. I read them twice and anytime I had a feeling or something spoke to me I highlighted it. Then at the end of the reports I took what spoke to me and turned the 50 page report into a 10 page no fluff one. And I did it instantly. Seriously, one was at 2:30 in the morning, the other at 8 o’clock at night.

In fact most of the time when desire hits me I stop what I am doing and take action until it is done. Simple I know but a lot of people don’t do it. So here is my suggestion – find a PLR you are interested in, read it over, take out the guts and make it into a no fluff report. Or what about that PLR you wanted to turn into something else? Stop thinking and start … taking action.

Don’t be like me, don’t let PLR stuff collect virtual dust. Stop dreaming, start doing.

So, I started creating marketing funnels around these free private label rights products…and, as I expected, I did see some sales…

…just not NEARLY as many as I could have.

You see, I did as I planned. I “played” the whole game. I took the profit from those Private Label Rights products and reinvested them into giant marketing systems, advertising, software, and more. Everything an internet business would need to become a super-charged website.

But, my profits didn’t grow. Not one penny. I was crushed.

I had to investigate…

After surveying our prospects, we found out that they REALLY wanted the information that we had to offer, but just not in the *form* that we were offering it.

In other words, they wanted the course to be quick, easy, simple to use, yet comprehensive at the same time. That made it clear to us. We absolutely had to reinvest in premium Private Label Rights.

The “free” PLR just wasn’t cutting it for our customers. We had…

* A higher refund rate
* A lower amount of returning customers
* A lower conversion rate on the sales page
* A less responsive e-mail list

Note: We WERE still making a profit…but we were selling ourselves short. Your profit margin is MUCH, MUCH higher when you use premium PLR products.

Why?

You can start to charge a LOT more for your products. You can combine them into high-end super packages (even DVD sets) and market the bejesus out of them.

Rather than making $500-$1,000 every month on free PLR products, we should have been making $5,000 or more…easily. We stifled the growth of our company simply because we chose not to invest a few dollars in our business – not a smart move.

Don’t do the same in your business. Invest wisely in high-quality Private Label Rights products. (See my previous posts about how to pick out high quality PLR products.)