Here’s all you do…

Step 1.) Read a sentence from the private label rights content you wish to re-write.
Step 2.) Paraphrase the sentence as if you were teaching the content to someone else.

Since you’re using private label rights content, you don’t need to provide a source. It’s like it came from your own brain. YOU get all of the credit. Let me give you an example of how I might re-write a sentence from private label rights content. Here’s an example:

Original: “The advantage of online classes is that you can study in your own time and at your own pace.”

My version: “Online classes are superior because you can study at the rate that is most comfortable to you.”

It took approximately 10 seconds to re-write this sentence. By going through each sentence, one at a time, at a consistent pace, you’ll be able to re-write a PLR article to be virtually 100% original in a fraction of the time as it would take to write an entire article from scratch.

Keep in mind this is just one of the many private label rights re-writing methods that we know…and, in fact, it’s one of the slowest. But, most importantly, it works…and isn’t that what you’re looking for?

If you’re interested in getting advanced level training, check out John’s Private Label Rights Training Sessions.

Where was I, oh yes PLR. I really don’t know much about PLR to be honest. Seriously I’ve heard about them, hell I’ve even bought a few (like 500 or so) but for me my experience is limited to “click here to buy this PLR”

The biggest problem I have with PLR is this:

1.       What to buy? I mean how do I know if it is crap or not? What are some warning signs that might let me know beforehand that I am about to waste a day’s wage (about 3 bucks) on the secrets of hamster raising PLR?

2.       What to do with it? Do I just throw it out there unedited (bad idea btw), do I totally redo it, do I just take the best parts and throw away the rest?

3.       What can I do with it? Can I edit it totally, remake it into a video, a membership site, something else?

So over the next couple of blog post I am going to try and sort it out for me and you. Make no mistake – John and Matt are the experts, I am just an average guy who wants to get involved and use PLR but has no clue or idea how to.

With that in mind I asked John to sit down with me and explain some stuff about PLR to me. And boy did he. Seriously, I went from a guy who knew jack crap about PLR to actually making not one, but two different PLR products in under 2 hours. I took action with just one of those products and made close to $70 in two days with it. Not bad for the 99 cents I paid for it. More on this later though.

Back to PLR. PLR to me is standing on the shoulders of giants and a great way to get intel on different market places. Seriously, if there is a PLR about a topic I’d guess there is a market willing to buy that product to go along with it. So instead of having to go and spends days and hours searching for market places I could take a PLR product and not only learn about the market but become an instant expert and a published author (that has a nice ring to it) as well.

The other thing PLR is to me is research. Know how most books are written – take 3 books on any subject, take out the best info of each of them, and then add your own personal touch along with the best info and faster than you can say Shamwow you’re an author with a new book. Now why I don’t suggest you do that – it has been done and truth be told taking the meat of the PLR is a great way to put out your first PLR product.

So there you have it – what I think PLR is – it’s research on a topic, a niche finder – one that buys products btw, and gives you the ability to enter that niche and become an expert pretty quickly.

But, that is really is really the wrong way to think about private label rights. It’s about the rights you have. It’s about what you can
do with the products. It’s about ownership and flexibility.

The absolute best way to think about private label rights, in my opinion, is to look at the actual rights. You really must know the
exact rights you get when you buy resale rights (reseller rights) products and private label rights products.

To know your rights you should look for, or just directly ask for, a rights file. Let me show you what that looks like typically. Remember, this is just an example. There are many nuances.

[YES] Can be edited completely
[YES] Can claim full ownership
[YES] Can be added to paid membership sites
[YES] Can be packaged with other products
[YES] Can be sold
[YES] Can be broken into multiple chunks
[YES] Graphics and mini-site included
[YES] Can be offered through auction sites
[YES] Can be given to list subscribers
[NO] Can be given away on public download
[NO] Can sell Private Label Rights (PLR)

Let’s briefly look at what this example means. And remember, this is just one example of the rights you might have…

First, you can do many things with this product. You have many rights including the right to package, edit, sell and generally use the product in just about any way.

Second, there are some clear restrictions here. You cannot make this product available to the public for free. You need to sell it or
otherwise change or alter it before making it available for free or for sale. The other thing is that you cannot pass the PLR rights along to any customers.

Now, as you can imagine, there are many combinations here. You can give many rights when selling private label rights. And, you can get many rights when buying PLR. And of course, vice versa.

This complexity usually fools people when trying to figure out “What are private label rights?” PLR can be simple if you go through each of the rights, step by step. Now you have a pretty good idea what to expect. And, importantly, if you don’t have the rights, you can now ask for clarification from the seller. If you don’t get good answers… you should run away.

One last thing… if you understand these rights then you gain a real understanding of the value of private label rights. It’s the rights the really boost the bottom line value of PLR.