True story.

And since that day I’ve been affected by the lazy gene. So when it comes to words like work and rewrite, etc it makes me shutter. So here is how I do a majority of the PLR reworking.

I outsource it.

Seriously – why am I going waste my time working on packages when I can get several people to do the work for me for pennies on the dollar. I’ve had a bunch of things done for me – transcripts, writing, video, editing, etc for less than $3 an hour.

So what I do it look at a PLR package and think about how I would like to look. A new cover, a new name, a few new and additional documents, tools, etc.

Then I head over to an outsourcing place (odesk, elance, etc) and get to work hiring people.

A new DVD type graphic cover with a new name – $15

Transcriptions of audio or video – $2.22 an hour

A quick start guide – $20-30 tops

Then what I would do is this. Get a written document and sell it for dirt cheap on a forum. Think about it – use the low perceived value against the buyer. They aren’t expecting much so you charge dirt cheap prices for it ($7 or less).

Then have an upsell or a one time offer that adds them the total package which is mostly the original PLR package or slightly rewritten.

So you have a rewritten PLR package as a front end and best of all it is totally done for you.

The other thing I do with PLR is take it big and make it small (also something I have been cursed with). Meaning that if you have a mega package of PLR on a topic why not take it and reduce the total size on content.

Most people I know want is a single solution to a single problem. So instead of some mega Twitter on Crack product – why not solve a single problem – like how to get more followers. You can charge less for the package and once they are interested in a single part of the solution – they’ll want more and more and more.

Also because of the lower price it makes it more of an impulse purchase and cheaper than a mega course.

Here’s all you do…

Step 1.) Read a sentence from the private label rights content you wish to re-write.
Step 2.) Paraphrase the sentence as if you were teaching the content to someone else.

Since you’re using private label rights content, you don’t need to provide a source. It’s like it came from your own brain. YOU get all of the credit. Let me give you an example of how I might re-write a sentence from private label rights content. Here’s an example:

Original: “The advantage of online classes is that you can study in your own time and at your own pace.”

My version: “Online classes are superior because you can study at the rate that is most comfortable to you.”

It took approximately 10 seconds to re-write this sentence. By going through each sentence, one at a time, at a consistent pace, you’ll be able to re-write a PLR article to be virtually 100% original in a fraction of the time as it would take to write an entire article from scratch.

Keep in mind this is just one of the many private label rights re-writing methods that we know…and, in fact, it’s one of the slowest. But, most importantly, it works…and isn’t that what you’re looking for?

If you’re interested in getting advanced level training, check out John’s Private Label Rights Training Sessions.

A quick litmus test to determine the popularity of a particular PLR report is to simply search on Google for the title of the report. If you find that Google has over 100,000 search results for the title of the report, then it has become fairly popular in the market and has a very good chance to sell when you start to advertise it (if, of course, you make it unique by following the guidelines I’ve been talking about over the last few days.)

If a PLR report has become widestread, it can mean that the market is saturated with that product…not necessarily a bad sign, but it means that you should try to find a unique angle to use as you re-write your content.

Example: If you have a generic dieting-type weight loss private label rights product that seems high enough quality and you found that the market has an overwhelming amount of people selling it, then you could use the same PLR but add in easy and quick exercises for busy, working moms. It’s just about putting a new spin on old material. It’s what many of the Internet Marketing Gurus do. “There’s nothing new under the sun.”

So, here’s a task for you…especially if you want to start sifting through your private label rights and start taking serious action with it. Sit down for a couple of hours and separate your private label rights content into two folders:

KEEP
DO NOT KEEP

Don’t spend more than 30 seconds evaluating a PLR article, and don’t spend more than 2 minutes evaluating a PLR report. If you feel it provides value and it’s worth selling, keep it. If not, trash it. Be very judgmental and harsh -  you might end up trashing 90% of more of your content (depending on what you’ve purchased in the past).

Then, take the “DO NOT KEEP” folder and trash it. Trust me, this is for the best. Bad content will shine through your writing if it’s there. It’s toxic.

After you do that, you’ll find it a lot easier to start working through the high-quality PLR products that you own. Start re-writing them…I’m going to give you some ideas about how to start selling them for maximum profitability over the next few days. Get ready…

Be sure to comment below to tell me that you’ve trashed all of your old, low-quality Private Label Rights products. I’ll send you a cool, free gift within the next 3 days as a “thank you” for commenting.

In fact that is something to remember about PLR in general – 95% of your competition isn’t because they are paralyzed by fear and inaction like most people who buy PLR are. But this is about Free PLR and what to do with it.

Here is what I would do – use it as a learning tool. Seriously, play around with it. If it is decent, take the meat of the report and repurpose it into something else. If you want to practice turning a report into an audio or a video then this would be a great way to get started. What about breaking the report up and making a blog or autoresponder with it?

Once you do that what is step 2? Give it away. Seriously, back when I was in the military we use to host a monthly free meal of all the base singles. I’d get the task of asking them how they liked the meal and we’d always have one or two people complain about this or that.

My response? We’ll since you didn’t like the meal I’ll give you your money back.

It quickly sunk in that they couldn’t/shouldn’t complain about something they got for free.

So take that report and give it away. Build a list of followers with it, share it with those in need, hell burn it for heat in the winter. This is about the process and the system of repurposing PLR, not to get rich.

Take the free PLR, repurpose it and give it away to others. That’s what I would do with Free PLR.

Buy. Buy. Buy. Buy. Buy. Buy. Buy. Buy.

Seriously, if it said PLR rights on it I would buy it quicker than Lindsay Lohan would down a bottle of booze.

I once spent $299 on a PLR package of 250 products and I will tell you this – it looks real good collecting cyber dust on my hard drive.

I had the best intentions (who doesn’t?) but to be honest a lot of it is crap and even though it came with a reasonably cheap price tag I still regret buying it.

So in talking with John, he gave me a great tip when it comes to investing in PLR. Read the sales letter of the product you are thinking of buying. If it looks like something thrown together or your gut doesn’t like it then move on to the next. To me it made perfect sense and after I kicked myself for not thinking about it first I decided I would do that from now on.

Another little tip I use in PLR is this – invest in the bigger package (ok I’ll admit it – I laughed). What I mean is that I know me and me is lazy. So I will pay a few bucks more for a video package for a few reasons.

1.       It has a higher perceived value. We are a YouTube generation and video in our minds means it cost more than an ebook.

2.       I can always go down for cheaper than I can go up. What I mean is it takes me seconds to turn video into audio files and 10-20 bucks to get transcripts of those files. So instead of some crappy ebook now I have a video course, audio program, and ebook for much less than it would cost me to get videos made or even audio files. Best of all I can outsource it all making sure it gets done.

The last little tip is this- don’t buy PLR unless you are going to use it. Seriously, sounds simple doesn’t it but I can’t tell you how many times I have bought something and then thought “what the hell am I going to do with this now?” So if it isn’t something I can use within a few days or something I am actively searching for I don’t buy it.