True story.

And since that day I’ve been affected by the lazy gene. So when it comes to words like work and rewrite, etc it makes me shutter. So here is how I do a majority of the PLR reworking.

I outsource it.

Seriously – why am I going waste my time working on packages when I can get several people to do the work for me for pennies on the dollar. I’ve had a bunch of things done for me – transcripts, writing, video, editing, etc for less than $3 an hour.

So what I do it look at a PLR package and think about how I would like to look. A new cover, a new name, a few new and additional documents, tools, etc.

Then I head over to an outsourcing place (odesk, elance, etc) and get to work hiring people.

A new DVD type graphic cover with a new name – $15

Transcriptions of audio or video – $2.22 an hour

A quick start guide – $20-30 tops

Then what I would do is this. Get a written document and sell it for dirt cheap on a forum. Think about it – use the low perceived value against the buyer. They aren’t expecting much so you charge dirt cheap prices for it ($7 or less).

Then have an upsell or a one time offer that adds them the total package which is mostly the original PLR package or slightly rewritten.

So you have a rewritten PLR package as a front end and best of all it is totally done for you.

The other thing I do with PLR is take it big and make it small (also something I have been cursed with). Meaning that if you have a mega package of PLR on a topic why not take it and reduce the total size on content.

Most people I know want is a single solution to a single problem. So instead of some mega Twitter on Crack product – why not solve a single problem – like how to get more followers. You can charge less for the package and once they are interested in a single part of the solution – they’ll want more and more and more.

Also because of the lower price it makes it more of an impulse purchase and cheaper than a mega course.

Here’s all you do…

Step 1.) Read a sentence from the private label rights content you wish to re-write.
Step 2.) Paraphrase the sentence as if you were teaching the content to someone else.

Since you’re using private label rights content, you don’t need to provide a source. It’s like it came from your own brain. YOU get all of the credit. Let me give you an example of how I might re-write a sentence from private label rights content. Here’s an example:

Original: “The advantage of online classes is that you can study in your own time and at your own pace.”

My version: “Online classes are superior because you can study at the rate that is most comfortable to you.”

It took approximately 10 seconds to re-write this sentence. By going through each sentence, one at a time, at a consistent pace, you’ll be able to re-write a PLR article to be virtually 100% original in a fraction of the time as it would take to write an entire article from scratch.

Keep in mind this is just one of the many private label rights re-writing methods that we know…and, in fact, it’s one of the slowest. But, most importantly, it works…and isn’t that what you’re looking for?

If you’re interested in getting advanced level training, check out John’s Private Label Rights Training Sessions.

But what are you going to talk about during those years and keep people interested and paying you money?

Sure you may know some great stuff and be able to teach at the beginning but what about year 3?

That is why I love PLR. Look you can’t be everything to everyone. No matter how much you know, people want more and more. So using PLR can really help give your customers new information that they want and the money that you want. It’s a win-win really.

Now the next thing you’re thinking is what about Google or someone else noticing. That’s the great thing about membership sites and PLR – it is private. So they never see it. In fact here is a dirty little secret … 80% of the membership sites out there use PLR on a normal basis.

They have to because people’s ability to consume is much greater than your ability to produce.

So how do you do it? Well there are a lot of ways but I am just going to share one with you because it is what I would do.

I would take whatever the PLR package is and digest it all. Then I’d take that information and make a quick start guide that would be as original as possible and that would be my lead in product to sell people the membership site.

Inside the membership site would be a collection or PLR and original content. I’d set it all up for weekly emails through an autoresponder (I use aweber) so it could be as hands off as possible. Add more PLR – get more content – make some of it original if possible. Rinse and repeat.

Sidebar: If you haven’t yet taken the survey, you can do so here, but be sure to come back and read the rest of this blog post.

John and I could not believe some of the responses we got. Here is one that floored us:

Question: “Which type of Private Label Rights content do you prefer to use to make money online?”

The OVERWHELMING MAJORITY preferred to use complete “turnkey packages” over everything else. For every 1 respondent that preferred to use PLR articles, videos OR products to make money online, there were at least 3 people that preferred to use an entire package to make money.

We had thought that more people would have wanted individual products, articles or videos so they could “piece meal” them into your business. Now we know how to best help you make money with the content!

We also received a LOT of great questions from the survey. We asked people what their #1 question about making money with Private Label Rights was. So, I spent yesterday going through all of the questions and answered some of the most common ones we received…

Then I put it into an easy to read PDF reference file for you, called the PLR Quick Cash FAQ!

Download the “PLR Quick Cash FAQ” Now! (PDF, no opt-in required)

If you like it or if you have any additional questions not covered in that PDF, be sure to respond below.

Then I tried a few different PLR membership sites but most of them were heavy on promise, light on content, etc. Finally I got tired of it all and did what Dr. Phil would recommend – ask the expert. So when I hooked up with John and Matt I had to ask – where do you guys get your PLR… cause all I am getting is rejects?

While they wouldn’t give me their source (not enough drinking I guess) Matt and John did tell me some great ways to ensure the PLR package I buy next is quality and not crap.

The first thing they told me was to look at the total package including the sales letter. Instead of just glossing over it, I actually took the time to read it. It makes sense because if it is a good outline or it makes me want to buy then chances are it will make others do the same.

Then they told me to contact the seller and request a sample or a peak inside. Again, you can overdo this, but if you are establishing a relationship with a new seller it might not be a bad idea to ask them to see a part of the package to ensure it is what you are looking for.

So quick recap – 1. Ask the experts who they use to get good quality PLR.

2. Read the sales letter for the product and if it makes you want to buy chances are others will want to as well.

3. If the seller is willing, get a review copy of the PLR package to ensure it contains what you need. Only do this if you’re serious about buying it and having an ongoing relationship with the seller.

My last tip is one for me when it comes to buying PLR is this – look for upper end PLR. Meaning stuff that already has video or audio or both for you along with a kick butt graphics package. That way you can always go down (transcripts, fast action guides, etc) instead of having to invest hours in audio and video production.

A quick litmus test to determine the popularity of a particular PLR report is to simply search on Google for the title of the report. If you find that Google has over 100,000 search results for the title of the report, then it has become fairly popular in the market and has a very good chance to sell when you start to advertise it (if, of course, you make it unique by following the guidelines I’ve been talking about over the last few days.)

If a PLR report has become widestread, it can mean that the market is saturated with that product…not necessarily a bad sign, but it means that you should try to find a unique angle to use as you re-write your content.

Example: If you have a generic dieting-type weight loss private label rights product that seems high enough quality and you found that the market has an overwhelming amount of people selling it, then you could use the same PLR but add in easy and quick exercises for busy, working moms. It’s just about putting a new spin on old material. It’s what many of the Internet Marketing Gurus do. “There’s nothing new under the sun.”

So, here’s a task for you…especially if you want to start sifting through your private label rights and start taking serious action with it. Sit down for a couple of hours and separate your private label rights content into two folders:

KEEP
DO NOT KEEP

Don’t spend more than 30 seconds evaluating a PLR article, and don’t spend more than 2 minutes evaluating a PLR report. If you feel it provides value and it’s worth selling, keep it. If not, trash it. Be very judgmental and harsh -  you might end up trashing 90% of more of your content (depending on what you’ve purchased in the past).

Then, take the “DO NOT KEEP” folder and trash it. Trust me, this is for the best. Bad content will shine through your writing if it’s there. It’s toxic.

After you do that, you’ll find it a lot easier to start working through the high-quality PLR products that you own. Start re-writing them…I’m going to give you some ideas about how to start selling them for maximum profitability over the next few days. Get ready…

Be sure to comment below to tell me that you’ve trashed all of your old, low-quality Private Label Rights products. I’ll send you a cool, free gift within the next 3 days as a “thank you” for commenting.

1.) Overinvesting in Private Label Rights. When I first started out, I scooped up a LOT of private label rights products, both free and premium. After a while, I had too many piled up…I got “analysis paralysis” and became overwhelmed by the amount of PLR I had acquired. So, as many newer marketers do, I let them build up…and for a while, that caused me to fail with private label rights.

2.) Underinvesting in Private Label Rights. As I mentioned in my post yesterday, using free private label rights products really slowed down the growth of my business. Even if you invest a small amount in premium PLR, the return on investment will be ten to hundred-fold, provided you find good private label rights content.

3.) Lack of focus. Once I figured out that I should be exploiting the private label rights products that I had let build up, I began to throw up what were essentially virtual malls of content. I had products on every topic under the sun in these little virtual malls…and I did make a few sales. However, the real key is to FOCUS on one single market, dominate it, and then move on to the next one.

4.) Not re-writing the PLR. In addition to throwing up the products on those virtual mall websites, I made the huge mistake of not re-writing the titles of my products and not adding extra “mojo” to the products. This de-valued all of the products…I was underselling myself. I could have made so much more if I made them unique.

5.) Not creating a new e-cover. A lot of PLR products come with digital graphic covers, but most of them flat out suck. Plus, if you’ve re-written the title of your PLR product (as you should!) then you need a new e-cover anyway. It’s well worth the time and money investment.

6.) Not having timelines to use PLR. As I’ve become smarter about exploiting private label rights products, I always have a specific timeline in which I promise to use the PLR, and a specific purpose. Rather than purchasing it for the sake of using it later, or because it’s a “good deal,” I’m looking to implement it into some of my existing marketing funnels, or as their own easy, high-profit funnels.

There’s good news, though…if you invest properly, focus, re-write and set timelines for yourself, using private label rights products can launch your business to the next level. Literally.

So, I started creating marketing funnels around these free private label rights products…and, as I expected, I did see some sales…

…just not NEARLY as many as I could have.

You see, I did as I planned. I “played” the whole game. I took the profit from those Private Label Rights products and reinvested them into giant marketing systems, advertising, software, and more. Everything an internet business would need to become a super-charged website.

But, my profits didn’t grow. Not one penny. I was crushed.

I had to investigate…

After surveying our prospects, we found out that they REALLY wanted the information that we had to offer, but just not in the *form* that we were offering it.

In other words, they wanted the course to be quick, easy, simple to use, yet comprehensive at the same time. That made it clear to us. We absolutely had to reinvest in premium Private Label Rights.

The “free” PLR just wasn’t cutting it for our customers. We had…

* A higher refund rate
* A lower amount of returning customers
* A lower conversion rate on the sales page
* A less responsive e-mail list

Note: We WERE still making a profit…but we were selling ourselves short. Your profit margin is MUCH, MUCH higher when you use premium PLR products.

Why?

You can start to charge a LOT more for your products. You can combine them into high-end super packages (even DVD sets) and market the bejesus out of them.

Rather than making $500-$1,000 every month on free PLR products, we should have been making $5,000 or more…easily. We stifled the growth of our company simply because we chose not to invest a few dollars in our business – not a smart move.

Don’t do the same in your business. Invest wisely in high-quality Private Label Rights products. (See my previous posts about how to pick out high quality PLR products.)

Buy. Buy. Buy. Buy. Buy. Buy. Buy. Buy.

Seriously, if it said PLR rights on it I would buy it quicker than Lindsay Lohan would down a bottle of booze.

I once spent $299 on a PLR package of 250 products and I will tell you this – it looks real good collecting cyber dust on my hard drive.

I had the best intentions (who doesn’t?) but to be honest a lot of it is crap and even though it came with a reasonably cheap price tag I still regret buying it.

So in talking with John, he gave me a great tip when it comes to investing in PLR. Read the sales letter of the product you are thinking of buying. If it looks like something thrown together or your gut doesn’t like it then move on to the next. To me it made perfect sense and after I kicked myself for not thinking about it first I decided I would do that from now on.

Another little tip I use in PLR is this – invest in the bigger package (ok I’ll admit it – I laughed). What I mean is that I know me and me is lazy. So I will pay a few bucks more for a video package for a few reasons.

1.       It has a higher perceived value. We are a YouTube generation and video in our minds means it cost more than an ebook.

2.       I can always go down for cheaper than I can go up. What I mean is it takes me seconds to turn video into audio files and 10-20 bucks to get transcripts of those files. So instead of some crappy ebook now I have a video course, audio program, and ebook for much less than it would cost me to get videos made or even audio files. Best of all I can outsource it all making sure it gets done.

The last little tip is this- don’t buy PLR unless you are going to use it. Seriously, sounds simple doesn’t it but I can’t tell you how many times I have bought something and then thought “what the hell am I going to do with this now?” So if it isn’t something I can use within a few days or something I am actively searching for I don’t buy it.