Buy PLR Articles! Buy PLR EBooks! Buy It All!

By Tim | Published: February 3, 2010

Hey guys, Tim here again, this is my second post. I’m going to jump right in here and follow up directly with my post from yesterday. After I figured out what PLR could do for me I decided to invest in some. Before my talk with John here is how I used to invest in PLR.

Buy. Buy. Buy. Buy. Buy. Buy. Buy. Buy.

Seriously, if it said PLR rights on it I would buy it quicker than Lindsay Lohan would down a bottle of booze.

I once spent $299 on a PLR package of 250 products and I will tell you this – it looks real good collecting cyber dust on my hard drive.

I had the best intentions (who doesn’t?) but to be honest a lot of it is crap and even though it came with a reasonably cheap price tag I still regret buying it.

So in talking with John, he gave me a great tip when it comes to investing in PLR. Read the sales letter of the product you are thinking of buying. If it looks like something thrown together or your gut doesn’t like it then move on to the next. To me it made perfect sense and after I kicked myself for not thinking about it first I decided I would do that from now on.

Another little tip I use in PLR is this – invest in the bigger package (ok I’ll admit it – I laughed). What I mean is that I know me and me is lazy. So I will pay a few bucks more for a video package for a few reasons.

1.       It has a higher perceived value. We are a YouTube generation and video in our minds means it cost more than an ebook.

2.       I can always go down for cheaper than I can go up. What I mean is it takes me seconds to turn video into audio files and 10-20 bucks to get transcripts of those files. So instead of some crappy ebook now I have a video course, audio program, and ebook for much less than it would cost me to get videos made or even audio files. Best of all I can outsource it all making sure it gets done.

The last little tip is this- don’t buy PLR unless you are going to use it. Seriously, sounds simple doesn’t it but I can’t tell you how many times I have bought something and then thought “what the hell am I going to do with this now?” So if it isn’t something I can use within a few days or something I am actively searching for I don’t buy it.

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Buying Private Label Rights Content – Matt’s Policies

By Matt | Published: February 3, 2010

Man, this is a tough topic. I love buying Private Label Rights and I’m a huge advocate of using them to make a LOT of money…but the problem is that there are so many horrible PLR products out there. From what I’ve seen, here is the aprroximate breakdown of the value of Private Label Rights products available on the market:

Incredible: 2%
Good: 13%
Mediocre: 20%
Mostly unusable: 25%
Completely unusable: 40%

The odds are against you, for sure. About 85% of the time, I’ve found that you’re going to be disappointed with any given Private Label Rights products that you buy. So, why do I still advocate buying PLR products? Simple…if you can you manage to find and use the *best* Private Label Rights content, your profitability will skyrocket. You only need to make a few tweaks to the product, graphics, sales system and so on to be able to make your product sell like crazy.

So, let’s talk about some of the signs that I look for that give me a red or green light for investing in a particular piece of PLR content…

1.) Sales letter of a PLR product. Some private label rights products do NOT include sales copy for you to use, but when it does include sales copy, it often gives you a direct glimpse into the quality of a product. You can often see these sales letters before you buy a PLR product…just ask the author for them. The quality of the sales copy, over 90% of the time, directly correlates with the quality of the product itself.

2.) Length of the PLR product. This area is a bit subjective, as it depends on what you’re looking to buy PLR content for. For example…are you looking for a report to use as a free gift for after a squeeze page? A PLR product between 20 and 40 pages long will probably do the trick for a freebie, but often will not be of sufficient quality to charge for. Very often, reports of this length will lie between the “mediocre” and “completely unusable” category. However, as the length of the product increases, the quality increases, as well.

3.) Price of the PLR product. This is another gray area, as I’ve gotten high quality private label rights products for free, and have bought unusable PLR products for over $100 before. However, as a general rule, the higher the price of a Private Label Rights product, the better the quality you can expect it to be.

4.) Saturation of a product. This is a step that most people don’t take, and it’s really surprising. Before purchasing your product, do a simple Google search for the PLR product name in quotes to determine how many websites are using that exact product. While you can always separate yourself from the crowd by renaming your product and adding high quality techniques and tips to it, it’s good to know how many potential people have already seen a variation of what you’re offering. (Note: On the flip side, it’s also good to know how popular a particular Private Label Rights product has become. You can safely assume that popularity means previous sales.)

5.) Customer support. Before investing in a high-end piece of Private Label Rights content, I often contact the product owner with a small question to test his or her response. If you receive a timely response with clear, helpful language and friendliness, you can probably expect the PLR content to offer the same sort of quality. However, if you receive no response within 3 days, or if you receive a poor response, you may want to steer clear.

Remember, these are just some guidelines I’ve followed…none of them are set in stone, but these “rules” should help you get started with buying private label rights products.

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Private Label Rights, Resell Rights and Resale Rights

By Matt | Published: February 2, 2010

It amazes me that more people don’t use private label rights products. They’re one of the best and easiest ways to make money online. 90% of the work is done for you…you just make a few tweaks to the content and then profit.

Before I begin, let me explain what private label rights actually are…

Sometimes, when people create a product, rather than selling it on the market, they decide to sell the rights to the product. These rights can come in many different forms…

Resale Rights / Resell Rights (RR): You have the rights to sell or give away the article, product, text, video or other product as-is, with no modifications allowed. You do not have the right to pass on the resell rights or resale rights to anyone else.

Master Resale Rights / Master Resell Rights (MRR): Again, you have the rights to sell and give away the content as long as you don’t modify it in any way. However, you also have the right to sell the resell rights or resale rights to others.

Private Label Rights (PLR): This is the ultimate form of resell rights. You have the rights to modify or break up and sell or give away the content as you wish. In some cases, you may sell the private label rights to others – in others, you may not. When you purchase the rights, it will typically give you specific instructions on what you may and may not do with the content.

As you can tell, PLR content offers the most freedom…which means that you’ll be able to use it anyway that you’d like.

Over the next few days, I’m going to show you exactly how to start taking private label rights content and making a killing with it. Stay tuned.

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PLR For The Average Guy

By Tim | Published: February 2, 2010

So John and Matt call me why I’m sitting in the airport getting ready to fly to Farmington NM (if you get the chance to go – pass) and ask me to guest blog about private label rights for the next two weeks. Sure John and Matt I’d love to .. as soon as I figure out what the hell private label rights (I’m calling them PLR from now on cause I am lazy and hate typing private label rights – damn it, did it again).

Where was I, oh yes PLR. I really don’t know much about PLR to be honest. Seriously I’ve heard about them, hell I’ve even bought a few (like 500 or so) but for me my experience is limited to “click here to buy this PLR”

The biggest problem I have with PLR is this:

1.       What to buy? I mean how do I know if it is crap or not? What are some warning signs that might let me know beforehand that I am about to waste a day’s wage (about 3 bucks) on the secrets of hamster raising PLR?

2.       What to do with it? Do I just throw it out there unedited (bad idea btw), do I totally redo it, do I just take the best parts and throw away the rest?

3.       What can I do with it? Can I edit it totally, remake it into a video, a membership site, something else?

So over the next couple of blog post I am going to try and sort it out for me and you. Make no mistake – John and Matt are the experts, I am just an average guy who wants to get involved and use PLR but has no clue or idea how to.

With that in mind I asked John to sit down with me and explain some stuff about PLR to me. And boy did he. Seriously, I went from a guy who knew jack crap about PLR to actually making not one, but two different PLR products in under 2 hours. I took action with just one of those products and made close to $70 in two days with it. Not bad for the 99 cents I paid for it. More on this later though.

Back to PLR. PLR to me is standing on the shoulders of giants and a great way to get intel on different market places. Seriously, if there is a PLR about a topic I’d guess there is a market willing to buy that product to go along with it. So instead of having to go and spends days and hours searching for market places I could take a PLR product and not only learn about the market but become an instant expert and a published author (that has a nice ring to it) as well.

The other thing PLR is to me is research. Know how most books are written – take 3 books on any subject, take out the best info of each of them, and then add your own personal touch along with the best info and faster than you can say Shamwow you’re an author with a new book. Now why I don’t suggest you do that – it has been done and truth be told taking the meat of the PLR is a great way to put out your first PLR product.

So there you have it – what I think PLR is – it’s research on a topic, a niche finder – one that buys products btw, and gives you the ability to enter that niche and become an expert pretty quickly.

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What Are Private Label Rights? What is PLR?

By John | Published: February 2, 2010

So, what are private label rights? The short answer is that PLR is a way of thinking about how you can use products. Most people like to talk about the actual products… The content, the material, the product itself.

But, that is really is really the wrong way to think about private label rights. It’s about the rights you have. It’s about what you can
do with the products. It’s about ownership and flexibility.

The absolute best way to think about private label rights, in my opinion, is to look at the actual rights. You really must know the
exact rights you get when you buy resale rights (reseller rights) products and private label rights products.

To know your rights you should look for, or just directly ask for, a rights file. Let me show you what that looks like typically. Remember, this is just an example. There are many nuances.

[YES] Can be edited completely
[YES] Can claim full ownership
[YES] Can be added to paid membership sites
[YES] Can be packaged with other products
[YES] Can be sold
[YES] Can be broken into multiple chunks
[YES] Graphics and mini-site included
[YES] Can be offered through auction sites
[YES] Can be given to list subscribers
[NO] Can be given away on public download
[NO] Can sell Private Label Rights (PLR)

Let’s briefly look at what this example means. And remember, this is just one example of the rights you might have…

First, you can do many things with this product. You have many rights including the right to package, edit, sell and generally use the product in just about any way.

Second, there are some clear restrictions here. You cannot make this product available to the public for free. You need to sell it or
otherwise change or alter it before making it available for free or for sale. The other thing is that you cannot pass the PLR rights along to any customers.

Now, as you can imagine, there are many combinations here. You can give many rights when selling private label rights. And, you can get many rights when buying PLR. And of course, vice versa.

This complexity usually fools people when trying to figure out “What are private label rights?” PLR can be simple if you go through each of the rights, step by step. Now you have a pretty good idea what to expect. And, importantly, if you don’t have the rights, you can now ask for clarification from the seller. If you don’t get good answers… you should run away.

One last thing… if you understand these rights then you gain a real understanding of the value of private label rights. It’s the rights the really boost the bottom line value of PLR.

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