Buying Private Label Rights Content – Matt’s Policies

Man, this is a tough topic. I love buying Private Label Rights and I’m a huge advocate of using them to make a LOT of money…but the problem is that there are so many horrible PLR products out there. From what I’ve seen, here is the aprroximate breakdown of the value of Private Label Rights products available on the market:

Incredible: 2%
Good: 13%
Mediocre: 20%
Mostly unusable: 25%
Completely unusable: 40%

The odds are against you, for sure. About 85% of the time, I’ve found that you’re going to be disappointed with any given Private Label Rights products that you buy. So, why do I still advocate buying PLR products? Simple…if you can you manage to find and use the *best* Private Label Rights content, your profitability will skyrocket. You only need to make a few tweaks to the product, graphics, sales system and so on to be able to make your product sell like crazy.

So, let’s talk about some of the signs that I look for that give me a red or green light for investing in a particular piece of PLR content…

1.) Sales letter of a PLR product. Some private label rights products do NOT include sales copy for you to use, but when it does include sales copy, it often gives you a direct glimpse into the quality of a product. You can often see these sales letters before you buy a PLR product…just ask the author for them. The quality of the sales copy, over 90% of the time, directly correlates with the quality of the product itself.

2.) Length of the PLR product. This area is a bit subjective, as it depends on what you’re looking to buy PLR content for. For example…are you looking for a report to use as a free gift for after a squeeze page? A PLR product between 20 and 40 pages long will probably do the trick for a freebie, but often will not be of sufficient quality to charge for. Very often, reports of this length will lie between the “mediocre” and “completely unusable” category. However, as the length of the product increases, the quality increases, as well.

3.) Price of the PLR product. This is another gray area, as I’ve gotten high quality private label rights products for free, and have bought unusable PLR products for over $100 before. However, as a general rule, the higher the price of a Private Label Rights product, the better the quality you can expect it to be.

4.) Saturation of a product. This is a step that most people don’t take, and it’s really surprising. Before purchasing your product, do a simple Google search for the PLR product name in quotes to determine how many websites are using that exact product. While you can always separate yourself from the crowd by renaming your product and adding high quality techniques and tips to it, it’s good to know how many potential people have already seen a variation of what you’re offering. (Note: On the flip side, it’s also good to know how popular a particular Private Label Rights product has become. You can safely assume that popularity means previous sales.)

5.) Customer support. Before investing in a high-end piece of Private Label Rights content, I often contact the product owner with a small question to test his or her response. If you receive a timely response with clear, helpful language and friendliness, you can probably expect the PLR content to offer the same sort of quality. However, if you receive no response within 3 days, or if you receive a poor response, you may want to steer clear.

Remember, these are just some guidelines I’ve followed…none of them are set in stone, but these “rules” should help you get started with buying private label rights products.