Here’s all you do…

Step 1.) Read a sentence from the private label rights content you wish to re-write.
Step 2.) Paraphrase the sentence as if you were teaching the content to someone else.

Since you’re using private label rights content, you don’t need to provide a source. It’s like it came from your own brain. YOU get all of the credit. Let me give you an example of how I might re-write a sentence from private label rights content. Here’s an example:

Original: “The advantage of online classes is that you can study in your own time and at your own pace.”

My version: “Online classes are superior because you can study at the rate that is most comfortable to you.”

It took approximately 10 seconds to re-write this sentence. By going through each sentence, one at a time, at a consistent pace, you’ll be able to re-write a PLR article to be virtually 100% original in a fraction of the time as it would take to write an entire article from scratch.

Keep in mind this is just one of the many private label rights re-writing methods that we know…and, in fact, it’s one of the slowest. But, most importantly, it works…and isn’t that what you’re looking for?

If you’re interested in getting advanced level training, check out John’s Private Label Rights Training Sessions.

Sidebar: If you haven’t yet taken the survey, you can do so here, but be sure to come back and read the rest of this blog post.

John and I could not believe some of the responses we got. Here is one that floored us:

Question: “Which type of Private Label Rights content do you prefer to use to make money online?”

The OVERWHELMING MAJORITY preferred to use complete “turnkey packages” over everything else. For every 1 respondent that preferred to use PLR articles, videos OR products to make money online, there were at least 3 people that preferred to use an entire package to make money.

We had thought that more people would have wanted individual products, articles or videos so they could “piece meal” them into your business. Now we know how to best help you make money with the content!

We also received a LOT of great questions from the survey. We asked people what their #1 question about making money with Private Label Rights was. So, I spent yesterday going through all of the questions and answered some of the most common ones we received…

Then I put it into an easy to read PDF reference file for you, called the PLR Quick Cash FAQ!

Download the “PLR Quick Cash FAQ” Now! (PDF, no opt-in required)

If you like it or if you have any additional questions not covered in that PDF, be sure to respond below.

A quick litmus test to determine the popularity of a particular PLR report is to simply search on Google for the title of the report. If you find that Google has over 100,000 search results for the title of the report, then it has become fairly popular in the market and has a very good chance to sell when you start to advertise it (if, of course, you make it unique by following the guidelines I’ve been talking about over the last few days.)

If a PLR report has become widestread, it can mean that the market is saturated with that product…not necessarily a bad sign, but it means that you should try to find a unique angle to use as you re-write your content.

Example: If you have a generic dieting-type weight loss private label rights product that seems high enough quality and you found that the market has an overwhelming amount of people selling it, then you could use the same PLR but add in easy and quick exercises for busy, working moms. It’s just about putting a new spin on old material. It’s what many of the Internet Marketing Gurus do. “There’s nothing new under the sun.”

So, here’s a task for you…especially if you want to start sifting through your private label rights and start taking serious action with it. Sit down for a couple of hours and separate your private label rights content into two folders:

KEEP
DO NOT KEEP

Don’t spend more than 30 seconds evaluating a PLR article, and don’t spend more than 2 minutes evaluating a PLR report. If you feel it provides value and it’s worth selling, keep it. If not, trash it. Be very judgmental and harsh -  you might end up trashing 90% of more of your content (depending on what you’ve purchased in the past).

Then, take the “DO NOT KEEP” folder and trash it. Trust me, this is for the best. Bad content will shine through your writing if it’s there. It’s toxic.

After you do that, you’ll find it a lot easier to start working through the high-quality PLR products that you own. Start re-writing them…I’m going to give you some ideas about how to start selling them for maximum profitability over the next few days. Get ready…

Be sure to comment below to tell me that you’ve trashed all of your old, low-quality Private Label Rights products. I’ll send you a cool, free gift within the next 3 days as a “thank you” for commenting.

1.) Overinvesting in Private Label Rights. When I first started out, I scooped up a LOT of private label rights products, both free and premium. After a while, I had too many piled up…I got “analysis paralysis” and became overwhelmed by the amount of PLR I had acquired. So, as many newer marketers do, I let them build up…and for a while, that caused me to fail with private label rights.

2.) Underinvesting in Private Label Rights. As I mentioned in my post yesterday, using free private label rights products really slowed down the growth of my business. Even if you invest a small amount in premium PLR, the return on investment will be ten to hundred-fold, provided you find good private label rights content.

3.) Lack of focus. Once I figured out that I should be exploiting the private label rights products that I had let build up, I began to throw up what were essentially virtual malls of content. I had products on every topic under the sun in these little virtual malls…and I did make a few sales. However, the real key is to FOCUS on one single market, dominate it, and then move on to the next one.

4.) Not re-writing the PLR. In addition to throwing up the products on those virtual mall websites, I made the huge mistake of not re-writing the titles of my products and not adding extra “mojo” to the products. This de-valued all of the products…I was underselling myself. I could have made so much more if I made them unique.

5.) Not creating a new e-cover. A lot of PLR products come with digital graphic covers, but most of them flat out suck. Plus, if you’ve re-written the title of your PLR product (as you should!) then you need a new e-cover anyway. It’s well worth the time and money investment.

6.) Not having timelines to use PLR. As I’ve become smarter about exploiting private label rights products, I always have a specific timeline in which I promise to use the PLR, and a specific purpose. Rather than purchasing it for the sake of using it later, or because it’s a “good deal,” I’m looking to implement it into some of my existing marketing funnels, or as their own easy, high-profit funnels.

There’s good news, though…if you invest properly, focus, re-write and set timelines for yourself, using private label rights products can launch your business to the next level. Literally.

So, I started creating marketing funnels around these free private label rights products…and, as I expected, I did see some sales…

…just not NEARLY as many as I could have.

You see, I did as I planned. I “played” the whole game. I took the profit from those Private Label Rights products and reinvested them into giant marketing systems, advertising, software, and more. Everything an internet business would need to become a super-charged website.

But, my profits didn’t grow. Not one penny. I was crushed.

I had to investigate…

After surveying our prospects, we found out that they REALLY wanted the information that we had to offer, but just not in the *form* that we were offering it.

In other words, they wanted the course to be quick, easy, simple to use, yet comprehensive at the same time. That made it clear to us. We absolutely had to reinvest in premium Private Label Rights.

The “free” PLR just wasn’t cutting it for our customers. We had…

* A higher refund rate
* A lower amount of returning customers
* A lower conversion rate on the sales page
* A less responsive e-mail list

Note: We WERE still making a profit…but we were selling ourselves short. Your profit margin is MUCH, MUCH higher when you use premium PLR products.

Why?

You can start to charge a LOT more for your products. You can combine them into high-end super packages (even DVD sets) and market the bejesus out of them.

Rather than making $500-$1,000 every month on free PLR products, we should have been making $5,000 or more…easily. We stifled the growth of our company simply because we chose not to invest a few dollars in our business – not a smart move.

Don’t do the same in your business. Invest wisely in high-quality Private Label Rights products. (See my previous posts about how to pick out high quality PLR products.)

So, let’s talk about some of the signs that I look for that give me a red or green light for investing in a particular piece of PLR content…

1.) Sales letter of a PLR product. Some private label rights products do NOT include sales copy for you to use, but when it does include sales copy, it often gives you a direct glimpse into the quality of a product. You can often see these sales letters before you buy a PLR product…just ask the author for them. The quality of the sales copy, over 90% of the time, directly correlates with the quality of the product itself.

2.) Length of the PLR product. This area is a bit subjective, as it depends on what you’re looking to buy PLR content for. For example…are you looking for a report to use as a free gift for after a squeeze page? A PLR product between 20 and 40 pages long will probably do the trick for a freebie, but often will not be of sufficient quality to charge for. Very often, reports of this length will lie between the “mediocre” and “completely unusable” category. However, as the length of the product increases, the quality increases, as well.

3.) Price of the PLR product. This is another gray area, as I’ve gotten high quality private label rights products for free, and have bought unusable PLR products for over $100 before. However, as a general rule, the higher the price of a Private Label Rights product, the better the quality you can expect it to be.

4.) Saturation of a product. This is a step that most people don’t take, and it’s really surprising. Before purchasing your product, do a simple Google search for the PLR product name in quotes to determine how many websites are using that exact product. While you can always separate yourself from the crowd by renaming your product and adding high quality techniques and tips to it, it’s good to know how many potential people have already seen a variation of what you’re offering. (Note: On the flip side, it’s also good to know how popular a particular Private Label Rights product has become. You can safely assume that popularity means previous sales.)

5.) Customer support. Before investing in a high-end piece of Private Label Rights content, I often contact the product owner with a small question to test his or her response. If you receive a timely response with clear, helpful language and friendliness, you can probably expect the PLR content to offer the same sort of quality. However, if you receive no response within 3 days, or if you receive a poor response, you may want to steer clear.

Remember, these are just some guidelines I’ve followed…none of them are set in stone, but these “rules” should help you get started with buying private label rights products.

Before I begin, let me explain what private label rights actually are…

Sometimes, when people create a product, rather than selling it on the market, they decide to sell the rights to the product. These rights can come in many different forms…

Resale Rights / Resell Rights (RR): You have the rights to sell or give away the article, product, text, video or other product as-is, with no modifications allowed. You do not have the right to pass on the resell rights or resale rights to anyone else.

Master Resale Rights / Master Resell Rights (MRR): Again, you have the rights to sell and give away the content as long as you don’t modify it in any way. However, you also have the right to sell the resell rights or resale rights to others.

Private Label Rights (PLR): This is the ultimate form of resell rights. You have the rights to modify or break up and sell or give away the content as you wish. In some cases, you may sell the private label rights to others – in others, you may not. When you purchase the rights, it will typically give you specific instructions on what you may and may not do with the content.

As you can tell, PLR content offers the most freedom…which means that you’ll be able to use it anyway that you’d like.

Over the next few days, I’m going to show you exactly how to start taking private label rights content and making a killing with it. Stay tuned.